Assets for volunteer marketing campaigns on the benefits of becoming part of your local council
2026 Volunteer Campaign
In 2026 we are running a campaign targeting CII membership to promote the benefits of getting involved with your local institute and to encourage members to join council.
By interviewing actual volunteers from around the network, we are showcasing the fantastic work volunteers do and to encourage more people to get involved.
The campaign is being run predominantly on social media - CII LinkedIn, CII Instagram, and LI LinkedIn. The campaign will have a mix of videos from videos from volunteers around the network, case studies, and adverts – both online and in The Journal. Assets have been created for you as institutes to use that will enhance this campaign. If you require additional assets, please contact linetwork@cii.co.uk.
Assets for 2024 marketing campaign on the benefits of becoming part of your local council
The RMM team have been working with the CII Membership Marketing Manager to create a campaign targeting CII membership to promote the benefits of getting involved with your local institute and to encourage members to join council.
Assets have been created for you as institutes to use that will enhance this campaign. These resources will then become part of your institutes toolkit that can be used yearly when trying to obtain new council members.
These assets are:
Please see below a screenshot of the banners that have been made for your marketing emails on the umbraco system, please add this as an 'image block'
Please see below the leaflet and social media cards that councils can use.
